Who Knows You
A referral concept for LinkedIn: see which connections actually know you, then ask in one tap.
- Problem
- LinkedIn tells you how many connections work at a company, not which of them actually know you.
- Insight
- Connected isn't the same as known. Shared teams, schools and recommendations can tell them apart, without reading messages.
- Idea
- Three small additions to screens people already use, and a referral ask that is one card with a ready note.
- I'd measure
- How often a path to someone who knows you exists, and the yes-rate of an ask versus a plain message.
- Could break on
- Wrong ties, privacy, and referrals that happen off LinkedIn.
Unofficial concept, not affiliated with LinkedIn. Every person and company shown is fictional. Source for the 4× figure: LinkedIn, 2018 ↗